Research, Analysis and Consulting

barbFOCUS, LLC led by well-known, industry expert Barb Goldworm, offers independent market research, analysis, and consulting focused on transformational and game-changing technologies in virtualization, cloud computing, systems and storage. FOCUS brings extensive experience in the enterprise, SMB, and government markets. FOCUS delivers in-depth market knowledge through speaking engagements, webcasts, podcasts, books, market research reports, business and technical white papers, presentations, education, training, and consulting. FOCUS brings

  • broad expertise from technical, marketing, business, and executive roles
  • extensive experience in market research and analysis
  • years of experience writing for leading industry publications
  • experience authoring books, white papers, curricula and courses
  • well-known, frequent speakers and educators

FOCUS brings a unique blend of technical depth and market savvy, with experience in systems and software architecture and development, product management, product marketing, sales, market research and analysis, project management and education/training. FOCUS brings a comprehensive yet focused view of how to meet demanding business needs in a world of ever changing technology, while keeping an eye on ROI, TCO and bottom line value.


  • Cloud Computing – Public, Private & Hybrid
  • Virtualization – Server, Desktop, Application and Storage
  • Workspace Mobility – Desktop and Mobile
  • Systems, Storage and Enterprise Management (Physical and Virtual)
  • Data Protection, Disaster Recovery, and Backup
  • Storage Networking and Storage Technologies
  • Blade Systems
  • Converged Infrastructure & Hyperconvergence
  • Business Benefits of Technology (ROI, TCO).